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How to choose a music template
A musician's site has one unfair advantage over every streaming platform: it can ask for the email. Streaming pays exposure, not rent — so structure the site to convert plays into a mailing list you own, with capture above the fold and a reason to sign up: an unreleased track, first access to tickets. Every template here embeds players; the good ones put the list first and the platform logos second.
Match the template to your stage. A single release wants a one-pager — artwork, one player, one link out, capture. A touring act needs the full band site: dates, merch, EPK, video. A label needs a roster structure with per-artist pages. These are different builds, and the collection contains all three; choosing the touring-act template for a single release just buries the song.
Tour dates are the site's freshness signal, and stale ones are worse than none — a site showing last spring's tour tells bookers and fans the same thing. Choose a template whose dates you can update from a phone in a minute, or that syncs from wherever you already manage shows, and delete the section entirely between tours.
Two pages earn real money and get skipped constantly: merch, which deserves a working cart rather than a link to a marketplace; and the EPK — bio, photos, press quotes, numbers, contact — which is the page promoters actually read. And the taste warning, offered plainly: no autoplay. It's the fastest way to lose a first-time visitor on their phone at work.
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